After the recent Webflow Conf, an event that brings together experts and followers of the no-code world, it was clear that Webflow continues to revolutionize the world of digital development. The innovations presented promise us to be able to create more ambitious projects without the need for a programming team.
Webflow, much more than a no-code tool
Webflow has established itself as a no-code tool (digital projects developed without using code, or programmers) leader in web design. It works as a visual editor that allows us to create content modules and pages in a simple way, but unlike other more generic solutions such as Squarespace or Wix, Webflow combines ease of use with a very complete technical depth, allowing total creative freedom. This is reflected in its advanced features: an adaptable CMS, e-commerce capabilities and versatility to integrate with other external tools.
Our experience with Webflow
A few years ago, we saw Webflow as a solution for very specific projects, such as a landing page or a simple form. But over time, the tool has become more and more complete and its functionalities allow us to create more complete and tailor-made web projects. This has allowed us to use Webflow to develop corporate websites, e-commerce, as well as to support different digital marketing campaigns of our clients. The main competitive advantage we see in the tool is the speed it gives us to iterate, and the possibility of making adjustments and updates in real time, which facilitates the process of constant feedback with our clients.
Case Study: Lumos
One of our most memorable challenges so far has been the project we developed for Lumos, a San Francisco startup focused on enterprise application management. Lumos presented us with the challenge of developing the company's first website in Webflow in a very short amount of time. This process took us about three months, where we were able to implement the complete website with all its functionalities, which included pages to showcase their services, use cases, as well as pages to talk about the company and the team, customer stories, pages with downloadable guides and a blog with different categories. After the initial launch, we launched different initiatives on the site through the use of data and site analytics. In addition, we have served as support to Lumos' internal design and marketing team by implementing new pages for specific events or campaigns, as well as implementing more complete functionalities such as calculators or games. It has been key to have a clear system and conventions within Webflow, which has allowed us to scale the product easily, or make global changes to the page without affecting its design.
Advantages of using Webflow
Efficiency in development: Webflow allows unparalleled speed when developing digital projects, without compromising the quality of the final product.
Performance optimization: Websites developed in Webflow stand out for a fast user experience and very good performance.
Adaptability: Although it is a non-code tool, it allows advanced customizations with CSS and Javascript.
Issues to consider
Despite its strengths, Webflow presents certain challenges, especially in areas such as CMS and e-commerce for very specific projects. In these cases, we opt for specialized tools such as Shopify or Wordpress.
Conclusion
Webflow is a tool that we have been using a lot lately in the studio and that has a lot of potential for increasingly complex projects. If you want to learn more about the tool and you are interested in creating projects with Webflow, we recommend you to start at Webflow University, on the other hand, if you want to develop a project in Webflow with us, do not hesitate in contact us here.