Digital design and development of the most important modern art museum in Colombia.

The Museo de Arte Moderno de Bogotá redesigned its brand in 2020 to compete with the best art museums in Latin America. However, they did not have clear rules for the application of this new brand in their digital presence. In addition, the creation of content on their website was a problem for the museum's teams, resulting in a confusing website, with many disconnected and cluttered elements, resulting in a confusing user experience. Our challenge was to create a solution that included a digital graphic system that would support all the content they regularly produce, such as exhibitions and events, educational programs, among others.

For wireframes, visual design and interactions we use Figma. The development was done in Wordpress, where we created a custom template from scratch using Sage. In addition, the site has different integrations, such as a database system that contains the more than 2000 works of Mambo.