Services
Robust products, built from end to end.
Solution
What a digital solution is
A digital solution is the combined set of strategy, design and technology decisions that solves a specific business problem: winning customers, selling online, retaining users or freeing up an internal team's time. It differs from a one-off web project in three ways. It starts from a business goal rather than a deliverable, it builds in measurement from day one, and it is designed to keep evolving after launch.
That is why we bring digital design services and development together in one team. We don't hand off a design for someone else to build, and we don't write code on top of an idea nobody questioned.
Digital Strategy
01
Strategy
Turning objectives into a clear plan: informed decisions, defined priorities, measurable outcomes.
01
Discovery
Workshop
Collaborative sessions to understand business goals, audience needs, and challenges. We align everyone around a shared vision and define what success should look like.
Research
& Insights
User behavior, market context, and competitive analysis that reveal opportunities for improvement. These insights guide every decision and ensure the product solves real needs.
Innovation
& Opportunities
Using research and discovery to identify new product ideas or features that create value. We help brands explore possibilities that go beyond the original scope.
Product
Definition
Turning strategic direction into a clear plan. We define features, priorities, and timelines so the entire team knows what to build and why it matters.
SEO, AEO & AI Visibility
01
Strategy
A process that makes your brand findable, understandable and citable for AI answer engines.
SEO, AEO & AI Visibility02
Technical SEO & Structured Data
We fix crawling, indexing and speed, then implement the schema that lets engines recognise your brand as an entity rather than a loose page.
Content Strategy & Production
We build content around the complete questions your buyers actually ask, with the answer up top and your brand named inside the claim.
Existing Content Optimisation
We rewrite and refresh the pages already closing business so they answer from the first paragraph and stop carrying outdated information.
Brand Authority & Mentions
Mentions, citations and backlinks in the sources engines already consult. A model recommends the brands it recognises beyond your own site.
AI Overviews & AI Search
We optimise for the block Google shows above organic results: a direct answer, headings that mirror the question and valid structured data.
Visibility Measurement & Reporting
We track whether you appear, how often against competitors, whether what is said about you is accurate, and how much business arrives from assistants.
UX & UI Design
02
UX & UI Design
A thoughtful design process that simplifies complexity and turns ideas into clear, usable experiences.
Our UX/UI Design services03
User Testing
& Validation
Testing prototypes with real users to learn how they navigate, what works, and what needs improvement. Insights from testing help refine usability before development.
Information Architecture
& Wireframing
Structuring navigation, content, and interactions so everything feels simple and logical. Wireframes turn strategy into a clear blueprint that guides design and development.
Creative Direction
& Visual Concepts
Defining how the product looks and behaves — translating brand identity into a digital experience with personality, clarity, and emotional impact.
Interaction
& Interface Design
Designing how people use the product — layouts, hierarchy, and interaction patterns that make every action intuitive and visually coherent.
Motion
& Microinteractions
Adding movement, feedback, transitions, and details that make the product feel alive — improving clarity, delight, and overall experience.
Design Systems
& Documentation
A scalable visual and interactive language that keeps products consistent as they grow — helping teams build faster and stay aligned.
Web Design & Development
03
TECHNOLOGY & DEVELOPMENT
Custom-built sites that load fast and stay easy to maintain for the team that inherits them.
Web Design and Development services04
Custom Corporate Websites
We build from scratch, never from templates: a bespoke architecture, reusable components and a design that behaves the same on any screen.
Webflow Development & Migration
We build in Webflow and migrate existing sites onto it, preserving rankings and handing content control back to the marketing team.
CMS & Content Architecture
We model content in WordPress, Sanity or a headless CMS so publishing a new page never depends on filing a development ticket.
E-commerce & Online Stores
We build and integrate stores on Shopify and WooCommerce, wired to payments, inventory and the tools the business already runs on.
Performance & Accessibility
We optimise load speed, Core Web Vitals and accessibility, because a slow site loses the sale before it shows what it offers.
Ongoing Evolution & Support
After launch we keep measuring, iterating and adding capability, rather than shipping the site and walking away.
AI Projects
04
AI & automatizations
Expanding the power of digital products with intelligence, new features, and innovative possibilities.
05
Get in touchAI Strategy
& Exploration
Identifying where AI can add value — new features, smarter interactions, or innovative product ideas — aligned with business goals and user needs.
AI Features
& Product Capabilities
Bringing intelligence into the product: recommendations, personalization, dynamic content, smarter navigation, and features that improve the user experience in real time.
AI for Scalable
Visual Systems
Using AI to expand the visual identity into more formats: dynamic layouts, automated components, and digital assets that adapt across platforms and touchpoints.
AI Assistants
& Automation
Custom AI tools that help teams work faster — content generation, tagging, organization, or workflows that reduce manual effort.
05
Support & Optimization
From maintenance to new features, we help products stay fast, relevant, and evolving.
Support & Optimization
06
Get in touchSupport
& Maintenance
Keeping the product stable and updated over time. We fix issues, improve features, and make sure everything continues working smoothly as the product grows.
Performance, Security
& Reliability
Monitoring speed, uptime, and security to keep the product fast and trustworthy. A reliable experience improves user satisfaction and protects the brand.
Content Management
& SEO Copy
Updating content, pages, and messages with SEO-friendly copy. This helps campaigns perform better, improves visibility, and keeps the product fresh and relevant.
Visual
& UX Optimization
Ongoing improvements to layout, responsiveness, and interaction details. These small adjustments make the experience clearer, faster, and easier for users across all devices.
Analytics
& Growth Insights
Monthly reports that show what’s working and what needs improvement. Data helps make smarter decisions, prioritize features, and continuously grow the product.
Our approach to challenges.
We don’t just co-create ideas, we co-create value.
Our way of working is rooted in partnership: we bring the digital capabilities, our clients bring the industry insights, and together we build products with purpose.
We think beyond screens and slides. We design for real ecosystems, business goals, and long-term growth. When both sides bring their strengths to the table, innovation moves faster and the result is a strategic asset.
We think beyond screens and slides. We design for real ecosystems, business goals, and long-term growth. When both sides bring their strengths to the table, innovation moves faster and the result is a strategic asset.
industries
We specialize in industries where the challenges are real and the stakes are high.
Hospitality
Where experience is everything, we help brands evolve digitally without losing their soul. We know how to scale platforms, optimize guest journeys, and bring consistency across global properties.
Wake Hotel
Media & News
In a world of fragmented attention, we help media brands modernize their tech stack, retain loyal audiences, and monetize with relevance. From legacy publishers to emerging platforms, we’ve worked across the spectrum.
Revista Semana
Consumer Packaged Goods (CPG)
We build digital ecosystems that drive sales, loyalty, and brand differentiation, integrating commerce, content, and CRM into seamless user experiences that deliver measurable growth.
Gatorade Latam
Well-funded Startups
When speed meets ambition, we’re the right partner. We help founders move fast, launch bold products, and set the foundation for scalable, end-to-end digital infrastructure.
Frec
We measure success by what our clients achieve.
"They are good problem solvers, communicate clearly and effectively, and deliver a good UX/UI quality compared to other companies."
Mariana Gozzi,
Digital Manager
Digital Manager
"The redesigned site more than doubled conversion rate, increased overall traffic by over 150%, and improved average organic search position by 3–5 rankings across key queries."
John Horstmann,
Marketing Director
Marketing Director
“The project's success was made possible by the collaboration of an international dream team and the excellent creative work of Contra Studio.”
Victor Rottenstein,
Transformation Advisor
Transformation Advisor
"Contra Studio showcases the perfect combination between high quality execution and speed of execution."
Brando Vásquez,
Design Director
Design Director
"Everything in the process was great and on time."
Laura Mendez,
General Manager
General Manager
FAQ
Frequently asked questions
Contra Studio is a digital design and technology studio with offices in Bogotá and Mexico City. As a digital solutions company, it designs and builds complete products: corporate websites, content platforms, apps and online stores. Published work includes Gatorade and GSSI Latam, League of Legends for Riot Games, Hearst Magazines, Revista Semana, La Silla Vacía, the digital bank Kapital and Bogotá's Museum of Modern Art.
Five capabilities, combined according to what each project needs: digital strategy, UX/UI design, technology and development, AI and automation, and support and optimization. As a digital services agency, the studio covers the full journey, from defining the product to evolving it after launch.
Services can be hired separately. On some projects the studio handled only design while another team built it: for La Silla Vacía, Contra delivered the style guides and specifications, and a separate company implemented them on its own CMS.
Whichever fits the project, with no fixed preference. As a web design and development agency, the portfolio includes builds in Webflow (Lumos), WordPress (Bogotá's Museum of Modern Art), Shopify (Beckett Simonon, NextSense and Paya Health), Next.js with Sanity (Prophet) and custom Vue.js and Nuxt.js with Prismic CMS (Hotel 23). Design work happens in Figma.
The studio operates from Bogotá and Mexico City and works with clients in the United States, Europe and Latin America, including regional brands such as Gatorade and GSSI Latam. Marfala, one of its projects, is a studio operating between New York and Bogotá.
Support can continue indefinitely. The studio's digital services for businesses include maintenance, continuous improvement and monitoring: with Lumos, Contra built and evolved the Webflow site over three years, shipping new pages and components on an ongoing basis.