Services
Robust products, built from end to end.
Solution
Qué es una solución digital
Una solución digital es el conjunto de decisiones de estrategia, diseño y tecnología que resuelven un problema concreto de negocio: captar clientes, vender en línea, retener usuarios o liberar tiempo de un equipo interno. Se diferencia de un proyecto web puntual en tres cosas: parte de un objetivo de negocio y no de un entregable, integra la medición desde el primer día, y está pensada para evolucionar después del lanzamiento.
Por eso reunimos servicios de diseño digital y desarrollo en un mismo equipo. No entregamos un diseño para que otro lo implemente, ni escribimos código sobre una idea que nadie cuestionó.
Digital Strategy
01
Strategy
Turning objectives into a clear plan: informed decisions, defined priorities, measurable outcomes.
01
Discovery
Workshop
Collaborative sessions to understand business goals, audience needs, and challenges. We align everyone around a shared vision and define what success should look like.
Research
& Insights
User behavior, market context, and competitive analysis that reveal opportunities for improvement. These insights guide every decision and ensure the product solves real needs.
Innovation
& Opportunities
Using research and discovery to identify new product ideas or features that create value. We help brands explore possibilities that go beyond the original scope.
Product
Definition
Turning strategic direction into a clear plan. We define features, priorities, and timelines so the entire team knows what to build and why it matters.
UX & UI Design
02
UX & UI Design
A thoughtful design process that simplifies complexity and turns ideas into clear, usable experiences.
Learn more02
User Testing
& Validation
Testing prototypes with real users to learn how they navigate, what works, and what needs improvement. Insights from testing help refine usability before development.
Information Architecture
& Wireframing
Structuring navigation, content, and interactions so everything feels simple and logical. Wireframes turn strategy into a clear blueprint that guides design and development.
Creative Direction
& Visual Concepts
Defining how the product looks and behaves — translating brand identity into a digital experience with personality, clarity, and emotional impact.
Interaction
& Interface Design
Designing how people use the product — layouts, hierarchy, and interaction patterns that make every action intuitive and visually coherent.
Motion
& Microinteractions
Adding movement, feedback, transitions, and details that make the product feel alive — improving clarity, delight, and overall experience.
Design Systems
& Documentation
A scalable visual and interactive language that keeps products consistent as they grow — helping teams build faster and stay aligned.
Technology & Development
03
TECHNOLOGY & DEVELOPMENT
Fast, stable development that makes websites, e-commerce, and apps easier to maintain and scale over time.
03
Front-End
Development
Building fast, accessible, and responsive interfaces that feel smooth on every device. A clean front-end makes the product clearer, easier to use, and more engaging for users.
Back-End
Architecture
The systems that power the product: data, logic, and performance. A solid back-end keeps everything running reliably, even as traffic grows or new features are added.
Content Management Systems
Custom content management systems that make updates simple for your team. Publish faster, adjust content anytime, and keep the product alive without technical help.
SEO
& Performance
Optimizing speed, search visibility, and technical structure so users and search engines can find and navigate the product easily. Better performance means more trust and conversions.
Third-Party
Integrations
Connecting the product with the tools your business already uses — payments, CRM, analytics, or marketing platforms — so everything works together seamlessly.
Data
& Analytics
Tracking how users behave and what works inside the product. Data turns decisions into proof — helping improve features, content, and conversion over time.
Quality Assurance & Testing
Testing every feature before launch to prevent errors, broken flows, or slowdowns. QA ensures the product works smoothly for every user, on every device.
AI Projects
04
AI & automatizations
Expanding the power of digital products with intelligence, new features, and innovative possibilities.
04
Get in touchAI Strategy
& Exploration
Identifying where AI can add value — new features, smarter interactions, or innovative product ideas — aligned with business goals and user needs.
AI Features
& Product Capabilities
Bringing intelligence into the product: recommendations, personalization, dynamic content, smarter navigation, and features that improve the user experience in real time.
AI for Scalable
Visual Systems
Using AI to expand the visual identity into more formats: dynamic layouts, automated components, and digital assets that adapt across platforms and touchpoints.
AI Assistants
& Automation
Custom AI tools that help teams work faster — content generation, tagging, organization, or workflows that reduce manual effort.
05
Support & Optimization
From maintenance to new features, we help products stay fast, relevant, and evolving.
Support & Optimization
05
Get in touchSupport
& Maintenance
Keeping the product stable and updated over time. We fix issues, improve features, and make sure everything continues working smoothly as the product grows.
Performance, Security
& Reliability
Monitoring speed, uptime, and security to keep the product fast and trustworthy. A reliable experience improves user satisfaction and protects the brand.
Content Management
& SEO Copy
Updating content, pages, and messages with SEO-friendly copy. This helps campaigns perform better, improves visibility, and keeps the product fresh and relevant.
Visual
& UX Optimization
Ongoing improvements to layout, responsiveness, and interaction details. These small adjustments make the experience clearer, faster, and easier for users across all devices.
Analytics
& Growth Insights
Monthly reports that show what’s working and what needs improvement. Data helps make smarter decisions, prioritize features, and continuously grow the product.
Our approach to challenges.
We don’t just co-create ideas, we co-create value.
Our way of working is rooted in partnership: we bring the digital capabilities, our clients bring the industry insights, and together we build products with purpose.
We think beyond screens and slides. We design for real ecosystems, business goals, and long-term growth. When both sides bring their strengths to the table, innovation moves faster and the result is a strategic asset.
We think beyond screens and slides. We design for real ecosystems, business goals, and long-term growth. When both sides bring their strengths to the table, innovation moves faster and the result is a strategic asset.
industries
We specialize in industries where the challenges are real and the stakes are high.
Hospitality
Where experience is everything, we help brands evolve digitally without losing their soul. We know how to scale platforms, optimize guest journeys, and bring consistency across global properties.
Wake Hotel
Media & News
In a world of fragmented attention, we help media brands modernize their tech stack, retain loyal audiences, and monetize with relevance. From legacy publishers to emerging platforms, we’ve worked across the spectrum.
Revista Semana
Consumer Packaged Goods (CPG)
We build digital ecosystems that drive sales, loyalty, and brand differentiation, integrating commerce, content, and CRM into seamless user experiences that deliver measurable growth.
Gatorade Latam
Well-funded Startups
When speed meets ambition, we’re the right partner. We help founders move fast, launch bold products, and set the foundation for scalable, end-to-end digital infrastructure.
Frec
We measure success by what our clients achieve.
"They are good problem solvers, communicate clearly and effectively, and deliver a good UX/UI quality compared to other companies."
Mariana Gozzi,
Digital Manager
Digital Manager
"The redesigned site more than doubled conversion rate, increased overall traffic by over 150%, and improved average organic search position by 3–5 rankings across key queries."
John Horstmann,
Marketing Director
Marketing Director
“The project's success was made possible by the collaboration of an international dream team and the excellent creative work of Contra Studio.”
Victor Rottenstein,
Transformation Advisor
Transformation Advisor
"Contra Studio showcases the perfect combination between high quality execution and speed of execution."
Brando Vásquez,
Design Director
Design Director
"Everything in the process was great and on time."
Laura Mendez,
General Manager
General Manager
FAQ
Preguntas frecuentes
Contra Studio es un estudio digital de diseño y tecnología con base en Bogotá, Colombia. Como empresa de soluciones digitales, diseña y desarrolla productos completos: sitios corporativos, plataformas de contenido, aplicaciones y tiendas en línea. Entre sus proyectos publicados están Gatorade y GSSI Latam, League of Legends para Riot Games, Hearst Magazines, Revista Semana, La Silla Vacía, el banco digital Kapital y el Museo de Arte Moderno de Bogotá.
Cinco frentes que se combinan según lo que el proyecto necesite: estrategia digital, diseño UX/UI, tecnología y desarrollo, inteligencia artificial y automatización, y soporte y optimización. Como agencia de servicios digitales, el estudio cubre el recorrido completo, desde la definición del producto hasta su evolución después del lanzamiento.
Se puede contratar por separado. Hay proyectos en los que el estudio se encargó solo del diseño y el desarrollo lo ejecutó otro equipo: en La Silla Vacía, Contra entregó las guías de estilo y las especificaciones, y otra empresa implementó el desarrollo sobre un CMS propio.
Con la que corresponda al proyecto, no con una preferencia fija. Como agencia de tecnología y diseño, el portafolio incluye desarrollos en Webflow (Lumos), WordPress (Museo de Arte Moderno de Bogotá), Shopify (Beckett Simonon, NextSense y Paya Health) y desarrollos a medida en Vue.js y Nuxt.js con CMS Prismic (Hotel 23). El diseño se trabaja en Figma.
Sí. El estudio ha trabajado con clientes en Estados Unidos y Europa, y con marcas de alcance regional como Gatorade y GSSI Latam. Marfala, uno de sus proyectos, es un estudio con operación entre Nueva York y Bogotá.
El acompañamiento puede continuar de forma indefinida. Los servicios digitales para empresas del estudio incluyen soporte, mejoras continuas y monitoreo: con Lumos, Contra implementó y evolucionó el sitio en Webflow durante dos años, entregando páginas y componentes nuevos de forma continua.