What we do for SaaS and B2B teams

Positioning and messaging

We translate features into outcomes for every person in the buying committee, from the user and the champion to finance and IT, and structure the site so each finds their answer in two clicks.

Conversion-focused web design

Homepage, product, pricing, integrations, comparison and demo pages designed around the path to a sales conversation or a trial, with clear CTAs and room to test.

B2B website development on the right stack

Webflow when marketing needs speed, WordPress when the ecosystem matters, and headless (Next.js with Sanity) when the site needs custom functionality. We pick the stack after we know who will run the site.

CRM and marketing stack integration

Forms, lead routing and tracking connected to HubSpot or Salesforce, plus analytics set up so you can see which pages produce pipeline.

Design systems that scale

A component library in Figma and in the build, so page fifty costs a fraction of page five and new launches don't wait on an agency.

SEO and AI search built in

Semantic HTML, schema markup, fast Core Web Vitals and content structured so Google, ChatGPT and Perplexity can understand and cite what you do.

How a SaaS or B2B website project works

Discovery and positioning

Interviews, analytics review and a competitor audit. Out of that come the messaging framework, the sitemap and the journeys for each member of the buying committee.

Content and design system

Page structure and copy first, then components and visual design in Figma, with real content instead of placeholder text.

Launch and growth

We launch, measure which pages create pipeline, and keep improving in monthly cycles, or hand off with documentation and training for your team.

Build and integrations

Development on the stack that fits your team, HubSpot or Salesforce and analytics connections, 301 redirects and schema markup, tested on real devices.

industry experience

Brands our team has built for

Hearst Magazines

We transformed the commercial offering of more than 20 brands into a unified and efficient digital experience.

Frec

Modern investing redesigned to feel simple, intuitive, and intelligent.

Ualett

A clearer, more human and bilingual digital platform for the independent workers who build their income day by day.

featured partnerships

We help market leaders design and scale digital ecosystems for growth.

"They are good problem solvers, communicate clearly and effectively, and deliver a good UX/UI quality compared to other companies."

Mariana Gozzi,  
Digital Manager

"The redesigned site more than doubled conversion rate, increased overall traffic by over 150%, and improved average organic search position by 3–5 rankings across key queries."

John Horstmann,  
Marketing Director

“The project's success was made possible by the collaboration of an international dream team and the excellent creative work of Contra Studio.”

Victor Rottenstein,  
Transformation Advisor

"Contra Studio showcases the perfect combination between high quality execution and speed of execution."

Brando Vásquez,  
Design Director

"Everything in the process was great and on time."

Laura Mendez,  
General Manager

FAQ

SaaS and B2B web design FAQ

What does a SaaS web design agency do?

A SaaS web design agency builds the marketing site that turns a complex product into a clear reason to book a demo or start a trial. That means four jobs: positioning the product in words buyers use, designing pages that move people toward conversion, building on a CMS your marketing team can run, and making the site fast and readable for Google and AI assistants. We do all four in one team.

What makes B2B website design different?

B2B website design has to serve a buying committee, not a single visitor. The user wants to see the product working, the champion needs proof to sell internally, finance looks for pricing logic and risk, and IT checks integrations and security. We map those journeys before designing a single page.

How much does a SaaS or B2B website cost?

Our SaaS and B2B website projects start at $10,000. The final price depends on the number of page templates, how much strategy and copywriting you need, CRM integrations and whether the site needs a migration. Ongoing design and development is billed as a monthly retainer scoped to your roadmap.

How long does it take to design and build a B2B website?

A focused site can launch in about four weeks; we designed and built Kapital Bank's new website in four. Larger sites with many templates, new messaging or a migration usually take 8 to 12 weeks. The biggest variable is how fast content and feedback move.

Should our SaaS website be on Webflow, WordPress or a headless CMS?

It depends on who will run the site. Webflow fits marketing teams that want to publish without developers, WordPress fits when you depend on its plugin ecosystem, and a headless setup like Next.js with Sanity fits when the site needs custom functionality or shares content with your product. We recommend the stack after discovery, not before.

Do you work with our in-house design or product marketing team?

Yes. With Lumos, their team owned the design and we owned the build. With Frec and Hearst, we worked alongside Stink Studios. We can also take the project end to end, from positioning to launch.

Can you redesign our website without losing search traffic?

Yes. We map every URL that brings traffic, set up one-to-one 301 redirects, keep titles, meta descriptions and structured data, and monitor indexing after launch.

Do you design websites for fintech companies?

Yes. We've designed websites and products for Frec, Kapital Bank, Ualett and Trii, a Y Combinator investing app. Our fintech work focuses on explaining complex products in plain language, making fees and requirements visible, and building design systems that hold up when legal and compliance review every page.

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SaaS & B2B web design

The SaaS and B2B web design agency for products that are hard to explain.