We designed and developed Kapital Bank's new website in four weeks, aligning its digital communication with the new brand identity of the financial operating system for Latin American companies.
View site liveOverview
Kapital Bank is a Mexican bank operating in four Latin American countries. It started as a startup and has been evolving toward its central promise: becoming the financial operating system for companies across the region. In 2026, the bank went through a rebranding process that produced a new brand statement, bravery always, a message built to connect with entrepreneurs and small businesses, markets whose pain points and needs Kapital understands deeply.
The new website had to live up to that transformation. The challenge was twofold: synthesizing and clearly communicating the bank's more than forty products, aimed at two distinct audiences (companies as the primary audience and individuals through its personal finance offering), and doing it within a strict four-week window for complete design and development.
The new website had to live up to that transformation. The challenge was twofold: synthesizing and clearly communicating the bank's more than forty products, aimed at two distinct audiences (companies as the primary audience and individuals through its personal finance offering), and doing it within a strict four-week window for complete design and development.
approach
The time constraint shaped the working model: a deeply collaborative process in which the Contra Studio team integrated with Kapital's team to align content, assets, and iterations in real time.
Contra Studio created the guidelines for graphics, technology, interactions, and motion design, formulated as development rules and reusable components implemented on the bank's existing CMS and technology stack. When needed, we defined new rules to align brand and technology, and introduced radical changes and new modules to communicate the new identity with greater clarity and precision.
The first version of the website was fully designed and developed in four weeks. Since then, the Contra Studio team has worked hand in hand with Kapital on continuous improvements, through an iterative design and development process that expands and refines the site's functionality.
Contra Studio created the guidelines for graphics, technology, interactions, and motion design, formulated as development rules and reusable components implemented on the bank's existing CMS and technology stack. When needed, we defined new rules to align brand and technology, and introduced radical changes and new modules to communicate the new identity with greater clarity and precision.
The first version of the website was fully designed and developed in four weeks. Since then, the Contra Studio team has worked hand in hand with Kapital on continuous improvements, through an iterative design and development process that expands and refines the site's functionality.
