Marfala
Website design and development for a New York/Bogota based creative studio.
Client
Marfala
Year
2020
Services
Content Strategy
UX/UI Design
Web Development
A laptop displays a website with text and an image of a person's face on the screen.
A website that turns Marfala's creative identity into a living experience, with bold visual expression, custom animations and unique moments that communicate the studio's vision with clarity and confidence.
View live website
Overview
Marfala is a creative strategy and branding studio. Its clients span markets in New York, Latin America and Europe. The website we designed and developed seeks to reflect the studio's values in a way that assertively communicates its design vision while creating a unique experience.
approach
For this project we worked on the UX/UI design and the development of the front-end and the CMS. Our first step was to organize the projects contents in a clear navigation structure, after that we worked on the visual part: we tried to use the brand elements in a very strong way, as well as adding subtlety through the animations and interactions of each page. Finally, we tried to add very unique moments like the project filters, the main menu or the "Garden" page, with inspirational content.
Green website homepage with large, stylized text saying "marfala." Menu options include "all," "sense," "seek," and "create."
Three minimalist mobile screens showcasing campaign details and articles with photos, text, and bold color blocks.
A person stands in an art gallery beside colorful paintings, wearing a striped shirt and green pants.
tools
The right tools for the right project
The development was done from scratch using Vue.js and Nuxt.js, for the content manager we chose Prismic, which allows us greater flexibility when creating modules that can be freely used by the client. All animations were custom made using Vanilla Javascript without the use of additional libraries. This resulted in a very interactive website that has very good performance results even when it has a lot of audiovisual content.
Person in a large black circle and a woven hat stands in a vast sandy desert.
A collage of art pieces including a woman's face and a figure in greenery. Text reads, “The Garden: A Garden of Inspiration.”
T-shirts with "The Writers' Room" printed, and colorful books are displayed on shelves.
A classical painting of two women wearing elegant clothing, set against a green background with white text.
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